Amplify Design

November Cohort

Cohort 1

January Cohort

October 2025

January OLD

A hands-on AI program for the Civilla team to define how they will use AI in real workflows.

Cohort 2

CREW

May 28

Use AI confidently in your real work — knowing where it helps, where it doesn't, and where Civilla draws the line.

Amplify CEO and Human Centered AI Leader

Ann Conway

Founder & CEO of Amplify, helping leading brands use AI to transform their work

How We Work: A Civilla AI Practice Program

Senior Researcher/Designer

Researcher

Learn to build AI workflows that save time, sharpen your output, and give your creative business room to grow. 

AI for Creative Business Growth

Founder

Master AI-supported research: deepen your synthesis, accelerate ResearchOps workflows, and confidently defend the quality of your insights.

Amplify CEO & Human-centered AI leader

Founder & CEO of Amplify, helping leading brands use AI to transform their work


AI for Strategic Research: Deeper Insights, No Slop

Owner

Senior UX Researcher and Educator

Consumer Insights Manager - UX Research

UX Researcher

Learning Specialist

Director, UX Research

If you're a UX researcher, designer, or PM who wants to use AI to meaningfully power your work, this course prepares you to collaborate with AI as a thought partner—not a replacement. You’ll learn a practical, repeatable research process that helps you go deeper, move faster, and produce more credible insights while keeping the parts of research that require skill, judgment, and empathy firmly human-led.How this course is different: Most programs focus on AI tools, AI-moderated interviews, synthetic users, and automated analysis. We believe this approach is risky: at best, it produces shallow “research slop,” and at worst, it can hurt your credibility.In this course, you’ll design your own human-led research process and integrate AI where it adds real value.You’ll learn: • How to communicate in iterative dialogue with AI as a teammate (not just write prompts) • Synthesis methods that use AI to stretch your thinking and build on your ideas • How to verify insights for credibility, evidence, and usabilityBy the end, you’ll be able to run an AI-supported research workflow that elevates the quality of your insights and your role as a leader.

Learn to use AI as a thought partner to elevate the quality of your work.

Run an AI-Supported research workflow

Use AI as a strategic thought partner, not a shortcut

Generate better AI insights by cleaning research data

Synthesize qual data faster and with more depth

Evaluate and verify AI-generated insights

Communicate and defend AI-supported work

Anyone doing user research who wants to move faster and improve the depth and quality of their insights.

Research and Design leaders who need a clear, structured approach their teams can use to work faster, scale research, and stay consistent.

Product managers using AI to scale and democratize research who need a structured approach that preserves depth, quality, and human insight.

How to avoid research slop:

Apply 13 insight evaluation methods and develop a QA workflow

Founder & CEO of Amplify, helping leading brands use AI to transform their work.

AI Insights Evaluation Toolkit

Get beyond experimentation and use AI to support your practice.

Instructions for 23 AI-supported research, strategy and design methods

 Founder & CEO of Amplify, helping leading brands use AI to transform their work

The AI-Supported Methods Playbook

From ad-hoc experiments to end-to-end process

A Figjam template to map your AI-supported process, including what AI does, what you do, and where it supports you.

The AI-Supported Research Process Template

A step by step exercise to practice three conversation patterns for AI augmentation.

Thinking with AI: Conversation Patterns Practice

An open studio for ongoing learning & support

Twice monthly hands-on coaching as you apply AI to your work.

Thinking with AI: Group Coaching

A team program to get to the next level of AI capability

What we'll cover:

Define your team's AI-supported process, core skills, and standards to transform your work.

How We Work: Building Shared AI Workflows

Synthesis is your secret sauce - don't offload it.

Founder, CX Leader, Top Maven instructor

Allstate Insurance Company

Macy's

Marriott Bonvoy

Bloomingdale's

Techstars

Synthesis is the skill that separates researchers and designers from everyone else with access to the same AI tools. Making meaning out of ambiguous data, filtering what matters from what doesn't, and telling rich stories about users — that's not something you can outsource. It's our unique value and craft.The problem is that most people use AI in ways that make synthesis worse, not better. Prompt--&gt; output --&gt; copy and paste. Nuance disappears and you're left with something that looks like research but doesn't hold up.Great synthesis with AI requires a different approach: using AI to amplify and stretch your research intuition and judgment skills, not replace them. This means knowing when to automate the structural work and when to slow down and use AI as a sparring partner — to challenge your assumptions, flip an insight on its head, and pressure-test your reasoning until you can actually defend it.In this 3-hour session, you'll watch real methods live on real data, then apply it to your own project. You'll leave with a working synthesis, a sharper insight, and skills you can use tomorrow.

Research and Design leaders feeling the pressure to have their teams move faster with AI but who want to avoid creating AI slop.

Beyond automation: How to think with AI

Name

Amplify CEO, helping brands transform their work with AI

A structured way to use AI as a sparring partner: unpack your own thinking, challenge assumptions, and refine logic.

Run a 3 part dialogue loop with AI

9 methods to strengthen your ideas with counterarguments, reframing, and stakeholder role play.

Stress test ideas and arguments

Watch Ann dialogue with AI and apply the methods in a conversation to work through real problems and decisions.

Watch a live AI conversation demo

Build Your AI-Supported Research Process

Ann is the founder of Amplify, a CX strategy studio in Chicago.

We'll walk through a real project step by step, including where and how we collaborated with AI, and where we didn't.

Learn from a real case study

Take home a playbook of 24 AI-supported research + design methods to use now.

Proven methods for every step of the process

Guidance on how to verify AI output, avoid common pitfalls, and ensure insights remain high-quality and defensible.

Best practices for quality + accuracy

Leave with a design process template that shows where you'll lead, what AI will do, and how you'll collaborate.

Design your own end-to-end process

Evaluate the quality and accuracy of AI insights

Founder & CEO of Amplify, helping brands use AI to transform their work.

A checklist of steps to test AI’s accuracy, coherence, and relevance, and flag insights that misrepresent real data.

14 methods to audit AI-generated insights

Learn how to make AI “show its work” and trace each theme back to evidence, not assumption or generalization.

Prove (or disprove) AI’s reasoning

A repeatable framework for judging AI Product, Process, and Performance quality, and communicate it to stakeholders

A quality workflow that builds trust in your work

Inside the AI-Supported Research Process

Two step-by-step case studies of how we integrated AI into real client projects, including methods, tools and outputs.

Real AI-supported design processes

Take home a playbook of 24 AI-supported research + design methods to use now,

See where AI can add speed or scale, and where your skills remain critical and irreplaceable.

Learn directly from Amplify Design

Amplify Design

Courses

AI for Strategic Research: Deeper Insights, No Slop

Workshops

Go Deeper, Faster: AI-Supported Synthesis In Practice

Lightning Lessons

Beyond automation: How to think with AI

Build Your AI-Supported Research Process

Evaluate the quality and accuracy of AI insights

Evaluate the quality and accuracy of AI insights

Inside the AI-Supported Research Process

Services

Thinking with AI: Group Coaching

How We Work: Building Shared AI Workflows

Resources

AI Insights Evaluation Toolkit

The AI-Supported Methods Playbook

The AI-Supported Research Process Template

Thinking with AI: Conversation Patterns Practice