Cohort-based courses
Guided programs to get real results.
Choosing the Right JTBD Framework for Growth, Product, and Experience
4.9
·2 weeks·Jun 9 – Jun 23
JOHN GUSIFFManaging Partner - Customer Centric LLC
Quantitative JTBD Methods for Smarter Product & Experience Decisions
3 weeks·Jun 30 – Jul 23

JOHN GUSIFF Managing Partner - Customer Centric LLC
DOMINIC RICCHETTI Insights Architect, Consultant CX/UX/MR
UX Strategy for Devising AI-Driven Products
4.8
·4 weeks·Jun 2 – Jun 26Jaime LevySr. UX Strategist | Author | X-Professor
Free Lightning Lessons
Interactive sessions to explore new topics.
A Case Study: JTBD as Progress -> JTBD as Process
·May 27·1 hour83 StudentsLive
John Gusiff and Dominic RicchettiRapid Product Discovery with AI-Powered Interviews
·30 mins1,722 StudentsWatch
John Whalen, PhDAI-Powered Product Research
·30 mins1,530 StudentsWatch
Nick BabichWhat to Build and Why: The Only Skill That Survives AI
·45 mins105 StudentsWatch
Simon Hilton and Jacalin DingExperience Design using Behavioral Journey Mapping
·30 mins763 StudentsWatch
John GusiffCreating New Ideas from Diverse Insights & Inspirations
·30 mins584 StudentsWatch
Kevin BethuneFind your ideal customer and unique value prop
·30 mins434 StudentsWatch
Michael MargolisDesign a Public API Product from Scratch
·45 mins378 StudentsWatch
Emmanuel ParaskakisSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 mins1,272 StudentsWatch
John Whalen, PhDDiscovering Where AI Functionality Adds Product Value Today
·1 hour 30 mins703 StudentsWatch
Jared SpoolRapid Product Discovery with AI-Powered Interviews
·30 mins372 StudentsWatch
John Whalen, PhDThe Behavioral Design Strategy Canvas
·45 mins155 StudentsWatch
John GusiffThe Behavior Strategy Canvas (Make It Toolkit)
·45 mins136 StudentsWatch
John GusiffLightning Problem-Solving for Product Teams
·2 hours103 StudentsWatch
Carolina PollGet Answers In Hours With AI-Powered Customer Interviews
·30 mins71 StudentsWatch
John Whalen, PhDDiagnosing Onboarding: Psychological Shifts and Causal Chain
·1 hour61 StudentsWatch
John Gusiff and Krzysztof CzubakHow to Create Content-Informed Personas for Better UX
·30 mins59 StudentsWatch
Theresa PutkeyHow to Spot Non-obvious Insights
·1 hour49 StudentsWatch
Saurabh Gupta