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Free Lesson

Founder-CEO Trusts Gut Over Your Data: The Translation Move

Hosted by Elena Leonova

Tue, Oct 20, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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From PM to Strategic Product Leader: Make Decisions Leadership Trusts
Elena Leonova
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What you'll learn

iagnose three founder-CEO archetypes

Identify which founder pattern you're working with - and which translation move actually lands for each one.

Apply the translation move to your actual scenario

Walk through your specific founder relationship using the same diagnostic that works in the room - not the framework.

Build a 90-day influence routine, not a one-shot pitch

Influence with a founder-CEO is a routine, not a presentation. Map the cadence and the small wins that compound.

Why this topic matters

Product leaders at founder-led companies live in a structural tension nobody warned them about: your job isn't to beat the founder, it's to make founder intuition and product data speak the same language. The product leaders who win in founder-led companies aren't the ones with the cleanest data - they're the ones who learned to translate. This session is the move that survives the room.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

eBay
PayPal
BigCommerce
Spryker Systems
See all products from Elena

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