cloop

Reputation to Recruitment

Nike

Booking.com

Amazon

Walmart

Kellie McCann

Talent Branding Leader for Fortune 100 Companies + Your Reputation Expert

Insider knowledge & actionable strategies to enhance your personal brand to effectively navigate the current job market

Reclaim your reputation, transform your future.

Most job seekers blend in. You’ll learn the modern visibility strategy — optimizing your digital presence.

Build a brand that gets you seen

Master the final step: Learn how to leverage your reputation into interviews, referrals and offers.

Convert credibility into career momentum

Build confidence, overcome “cringe,” and use LinkedIn as a powerful career growth tool.

Author | Speaker | 600k Online Community

Courtney Johnson

Author and content creator, founder of Level Up on LinkedIn

LinkedIn Growth Expert

Mischa Collins

Entrepreneur helping founders grow authority and revenue on LinkedIn.

SPRING 2026

SUMMER 2026

You’re not being overlooked because you lack talent. You’re being overlooked because you’re invisible.Every time you hesitate to post or second-guess yourself, it costs you money, credibility, and opportunities. Meanwhile, people with less experience are landing clients and roles—not because they’re better, but because they’re visible.LinkedIn is no longer a digital résumé. It’s the engine behind clients, job offers, speaking opportunities, press, and partnerships.If you’re not building your brand there, you’re building someone else’s.The world doesn’t reward the most talented. It rewards the most visible.This is where that changes.In 4 weeks, you’ll:<ul><li>Build a compelling LinkedIn profile</li><li>Create authority-building content without feeling fake</li><li>Form real relationships with the right people</li><li>Turn followers into leads, clients, and opportunities</li></ul>This is a proven system that turned LinkedIn into a multi–six-figure growth channel—without ads, gimmicks, or pretending to be someone you’re not.Visibility is the new currency. Silence is expensive.The doors are open. You’re either in—or watching from the sidelines.

Unlock Higher Pay, More Clients, and Inbound Opportunities Through LinkedIn

Build a high-converting LinkedIn profile that clearly communicates your value

Develop a confident, authentic voice that eliminates hesitation and “cringe”

Create authority-building content

Grow meaningful relationships

Turn visibility into inbound opportunities

Implement a repeatable LinkedIn system

You know you’re capable of so much more — but feel stuck at the same level.

You’re tired of watching less talented people get the jobs, clients, and spotlight you deserve.

You feel invisible — even though you know you have value to offer.

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 4

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Clarify your value, amplify your voice, and grow your visibility and presence

Personal Branding Pioneer

Google

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Cohort 2

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.