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ACE-Certified AI Integration Sprint for Communication Leaders

Dr Karen Sutherland

AI Consultant & Strategic Comms Educator

Certified by the AI Centre of Excellence (ACE)

The only ACE-certified, research-led AI integration sprint built for communication, PR and marketing leaders.

Most AI training teaches tools. This sprint teaches decisions.

In three weeks, you’ll build a practical AI integration strategy for your organisation or team, including workflow priorities, tool evaluation criteria, governance guardrails and a leadership-ready strategy deck.

Designed for busy Australian professionals, it helps you move from scattered AI experimentation to a clear, safe and defensible roadmap.

No technical background or pre-work required. Recordings are available.

You’ll leave with:

1. AI Opportunity Map

2. AI Policies + Guardrails

3. AI Integration Strategy Deck

4. Official ACE Certification

This is for you if you need safe AI adoption, practical governance, leadership-ready strategy and reputational risk control.

It doesn’t include prompt libraries, tool tutorials, AI content hacks or technical AI building.

What you’ll learn

By completing the AI Integration Sprint for Communication Leaders, you will learn how to:

  • Build a clear roadmap to guide your organisation or team's AI adoption from preparation to execution.

  • Assess communication workflows and pinpoint high-impact AI opportunities that align with business goals, rather than chasing tools or trends

  • Assess AI tools using research-informed frameworks, allowing you to make defensible decisions about ROI, risk and suitability.

  • Develop an AI policy, clarify roles and address privacy, bias and compliance issues, strengthening trust with leadership and stakeholders.

  • Communicate AI decisions clearly, reduce resistance and guide teams through change with confidence and credibility.

  • Synthesise your learning into an AI strategy deck that demonstrates clear outcomes, ethical safeguards and an actionable roadmap.

Learn directly from Karen

Dr Karen Sutherland

Dr Karen Sutherland

Award-winning author, educator, and certified AI consultant.

Institute for Public Relations
GE Appliances
University of Louisville
C2 Strategic Communications
The Wall Street Journal
See all products from Dr Karen Sutherland

Who this course is for

  • Communication leaders and managers responsible for AI adoption.

  • Senior marketing and PR practitioners advising teams or executives.

  • Agency leaders and consultants guiding clients through AI change.

Prerequisites

  • Senior Communication & Marketing Leaders

    This course suits those with influence and team oversight to guide AI adoption, make strategic decisions, and implement change.

  • Strategic Communication Focus

    Best suited for professionals in communication, marketing, or PR roles driving organisational strategy.

What's included

Dr Karen Sutherland

Live sessions

Learn directly from Dr Karen Sutherland in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

5 lessons • 7 projects

Week 1

Jun 15—Jun 21

    Week 1 – Foundations + Opportunity Mapping

    4 items

Week 2

Jun 22—Jun 28

    Week 2 – Evaluation + Governance

    3 items

Free resource

Create an AI Policy Your Team Will Actually Follow cover image

Create an AI Policy Your Team Will Actually Follow

Create Practical AI Policies

Learn the 4 key elements of an effective AI policy and draft one your team can apply right away.

Ethical AI for Communication

Discover how to balance innovation with responsibility by setting clear ethical boundaries for AI use.

Turning Policy Into Practice

Learn how to embed AI policies into daily workflows so your team follows them naturally, not reluctantly.

Schedule

Live sessions

1-2 hrs / week

All live sessions will be recorded

Projects

2-3 hrs / week

Async content

1-2 hrs / week

Testimonials

  • "Dr Karen Sutherland is incredible."
    Testimonial author image

    Saskia Coote

    Philanthropy Australia
  • "Dr Karen Sutherland's knowledge is of huge value. She always shares amazingly helpful insights."
    Testimonial author image

    Gillian Fish

    Director - 6AM Agency

Research-Informed AI Integration for Communication Leaders

Dr Karen Sutherland, Author of AI for Strategic Communication

Dr Karen Sutherland, Author of AI for Strategic Communication

Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$500

USD

Jun 14Jul 5
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