Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days
Georgina Whalen
The Influencer Marketing System for SMBs
Why Influencer Marketing?
Most influencer marketing advice is built for big brands with dedicated teams, massive budgets, and the luxury of trial and error. As an SMB owner, you don’t have the same margins. You need an approach that is lean, proven, and demonstrates timely results.
This course bridges the gap between Fortune 500 influencer strategy and the reality of your business today. In 90 days, it takes you from “will this work for us” to having a live campaign with repeatable processes and scalable workflows.
What you’ll learn
A Fortune 500 influencer campaign blueprint with trusted tactics and best practices adapted for SMB budgets.
Find and vet the right creators who reach your target audience
Execute outreach, negotiate contracts, and conduct content briefing with best-in-class customizable templates
Measure what matters to your bottom line, prove impact, and decide where to scale
Learn directly from Georgina
Georgina Whalen
Fortune 500 Influencer Marketing Advisor & 15+ Year Industry Leader
Who this course is for
Founders, marketers, and operators ready for a realistic, actionable way to test influencer marketing without a big-brands budget.
Social media freelancers and consultants looking to add influencer services to your current digital marketing for SMB offerings.
What's included
Live sessions
Learn directly from Georgina Whalen in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
3 live sessions • 27 lessons • 7 projects
Week 1
Jul
7
Optional: Course Launch Call
Welcome to Class & Influencer Marketing Overview
Build Trust, Reach New Audiences, Impact Buying Decisions
Campaign Planning
Create Your Influencer Marketing Campaign Concept
Schedule
Live sessions
1-2 hrs / week
Tue, Jul 7
9:30 PM—10:15 PM (UTC)
Tue, Jul 14
9:30 PM—10:15 PM (UTC)
Tue, Jul 21
9:30 PM—10:30 PM (UTC)
Projects
2-3 hrs / week
Async content
1 hr / week
Testimonials
- From the very first time speaking with Georgina, she overwhelmed me with relevant ideas and advice. Georgina shows deep empathy and care for others. She is persistent with follow-up to ensure that action is taken, and this difference has made a significant impact on my results.
Matt Greener
Chief Marketing Officer at TINT - I have worked with Georgina on several projects and she is awesome! She is professional, friendly and very talented. It has been a real pleasure with working with Georgina and I highly recommend her!
Christian Spoerl
Vice President at revbunny 🐇 - This was an amazing course and the instruction was concise and practical! I'm excited for how my business can grow with this strategy and course materials!
Budelynn Noël
Founder & CEO - Georgina gave us tons of information regarding how we can implement influencer programs for our company
Sandy Sandler
CEO at HPA Enterprises, Inc
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$950
USD