Product Sense for Engineers Workshop
Mihaela Draghici
Product Leader with 15+ years experience
Daniel Ghilea
Engineering Leader 20 years experience
Gain Strategic Engineering Advantage in the age of AI
A half-day workshop, designed for senior engineers who want move from the "how" of engineering to the "why" of business impact and get a competitive advantage in a time when AI is making pure execution less differentiated.
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At senior level, the ceiling is rarely technical.
You’re a strong engineer. You're already great at execution.
You write solid code and review code at a high standard.
You solve hard technical problems.
You design scalable systems. You ship complex features.
But
You may struggle to:
Connect architecture decisions to revenue or risk.
Challenge roadmap choices using business language.
Influence prioritisation without positional authority.
Translate technical language into strategic urgency.
Participate meaningfully in discovery discussions.
The result?
That limits your influence, your growth, and your impact as a strategic contributor.
Because no one trained you in product thinking from an engineering lens.
To move into strategic alignment, you need to stop treating product sense as a "PM skill" and start considering it as a technical optimisation for business impact.
This workshop is designed to bridge the gap between code and commercial reality.
What you’ll learn
Learn how to connect technical decisions to business impact, speak clearly in strategy talks, and influence what gets built, not just how.
Clarify what a product actually is and what it isn't.
Recognize The User <> Business <> Tech triad: from balance to tension.
See how business strategy becomes technical investment.
Use the framework: Strategy → Roadmap → Investment logic → Backlog.
Define what success means for your users and your business.
Break down high-level outcomes (revenue, retention, growth) into concrete metrics engineers can influence.
Choose metrics that matter instead of tracking everything and understanding nothing.
Learn how to present technical decisions in terms of risk, cost, and business impact.
Workshop agenda
Intro & Warm up
Let's get to know each other and the workshop objectives.
This Ticket Is a Trap
Request vs Problem vs Outcome Exercise
Reverse engineer the decision stack
Connect backlog work to business decisions. Strategy → why does this exist? Roadmap → why now? Investment → what are we betting? Backlog → what are we executing?
Measuring success and what it means for users and the business
How do you choose and implement the right metrics?
Align "Business Speak" and "Dev Speak" to reach shared understanding
How to communicate technical decisions in a way business can understand. Exercise based on a template structure you can follow.
Retro
Reflection moment.
Learn directly from Mihaela & Daniel
Mihaela Draghici
Product Leader with 15+ years experience
Daniel Ghilea
Engineering Leader 20+ years experience
Who this workshop is for
Senior Engineers & Tech Leads already making architecture decisions who want more influence over product and roadmap decisions.
Aspiring Staff / Principal Engineers who need to move from execution to shaping technical and product strategy.
Engineers stepping into leadership who are expected to contribute to business and roadmap discussions, but were never taught how.
What's included
Live sessions
Learn directly from Mihaela Draghici & Daniel Ghilea in a real-time, interactive format.
Lifetime access
Go back to workshop content and recordings whenever you need to.
Downloadable frameworks and templates
You will get access to: Request vs. Problem Audit template | The Cost of Delay Calculator Template | Strategy → Roadmap → Investment logic → Backlog Framework | other frameworks used throughout the workshop
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Everything L&D needs: email template, receipts, and certificate of completion.
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