Staging environment
Workshop

Practical Claude Cowork Workshop

Tata Maytesyan

AI in Marketing expert ex Picsart, Nike

Make your Claude practical: from prompts to independent marketing workflows

You are a marketer, and you got Claude subscription. But it just does not feel like you are using it properly.

Maybe you could not find time to figure it out.
Or it's unclear if the system set-up is done correctly
And you still have not build agents and skills which work well.

If that's you, I've got you.
In the last months I have been testing and experimenting with Claude Cowork. It is incredibly powerful. But without the right workflow or actual builds, it often stays just a cool tool, a fun experiment.

In this 3-hour practical workshop I will help you set up Claude with more structure and purpose and actually build systems for your work. Live. Together.

  • How to choose the right tool for a task: Claude Chat vs Cowork vs Code.

  • How to etup your Claude Cowork for better, more reliable output: Context window, refinement, and custom instructions.

  • How to break down your marketing workflow and build Claude Skills from most "high value" ones.

  • Build live with me solutions to delegate part of your marketing tasks to Claude: from research and briefs to drafts and analysis.

You will leave with a clear idea how to use Claude, better outputs quality, and more confidence. It will be fun too!

Workshop agenda

  • Part 1: Setup the foundations and tools

    AI in Marketing foundations, prompt vs context engineering, difference between Claude Chat vs Cowork vs Code. What to use for which use case.

  • Part 2: Guided build: Organizing your laptop and Claude space

    Prepare data, inputs and connections you need to give AI the right context. Set-up Claude for your marketing workflows: projects, uploads, connectors, skills

  • Break

    Grab a coffee or stretch your legs. Or maybe continue building.

  • Part 3: Live demo: from workflow to Claude Skills

    From workflow to own skills: I will show you my entire system which builds on your insight and knowledge. Then demo content calendar, research assistant and morning brief.

  • Part 4: Guided build: your first scheduled task

    Build and schedule a morning briefing, email follow-up review, weekly content ideas task, or another recurring workflow connected to your real work.

  • Part 5: Guided build: delegate your tasks

    Building the workflow together: a content calendar automation or research assistant for social and content analysis.

  • Q&A and Sharing wins

    We will discuss what we learned, what you plan to build next and what questions you got.

Learn directly from Tata

Tata Maytesyan

Tata Maytesyan

Contact

Growth Architect and AI Marketing systems expert. ex Picsart, Nike

See all products from Tata

Who this workshop is for

  • Marketing managers and leads who already have Claude subsctiption and want to up-level how they use it, but don't find time to set things up

  • Freelancers, fractionals and Agencies working with a few clients, who need to build scalable systems, and need clear guidance, not AI hype.

What's included

Tata Maytesyan

Live sessions

Learn directly from Tata Maytesyan in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$290

USD

6 days left to enroll

Enroll